Selasa, 26 Agustus 2014

[B105.Ebook] Download PDF Super Genes: Unlock the Astonishing Power of Your DNA for Optimum Health and Well-Being, by Deepak Chopra, Rudolph E. Tanzi

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Super Genes: Unlock the Astonishing Power of Your DNA for Optimum Health and Well-Being, by Deepak Chopra, Rudolph E. Tanzi



Super Genes: Unlock the Astonishing Power of Your DNA for Optimum Health and Well-Being, by Deepak Chopra, Rudolph E. Tanzi

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Super Genes: Unlock the Astonishing Power of Your DNA for Optimum Health and Well-Being, by Deepak Chopra, Rudolph E. Tanzi

The authors of the New York Times best seller Super Brain present a bold new understanding of our genes and how simple changes in lifestyle can boost genetic activity. The leap into "radical well-being" is a promise waiting to be fulfilled.

"You are not simply the sum total of the genes you were born with," writes Deepak Chopra and Rudy Tanzi. "You are the user and controller of your genes, the author of your biological story. No prospect in self-care is more exciting."

Learning how to shape your gene activity is at the heart of this exciting and eagerly anticipated book from the best-selling duo behind Super Brain, which became a nationwide hit on public television.

For decades medical science has believed that genes determined our biological destiny. Now the new genetics has changed that assumption forever. You will always have the genes you were born with, but genes are dynamic, responding to everything we think, say, and do. Suddenly they've become our strongest allies for personal transformation. When you make lifestyle choices that optimize how your genes behave, you can reach for a state of health and fulfillment undreamed of even a decade ago. The impact on prevention, immunity, diet, aging, and chronic disorders is unparalleled.

  • Sales Rank: #8916 in Audible
  • Published on: 2015-11-10
  • Released on: 2015-11-10
  • Format: Unabridged
  • Original language: English
  • Running time: 737 minutes

Most helpful customer reviews

71 of 75 people found the following review helpful.
Two Out of Three!
By Dr. David Kamnitzer
Sections ONE and THREE were excellent! Section ONE reviews the science and Section THREE attempts to integrate MIND and CONSCIOUSNESS into the genetic equation. In my opinion, these are the areas where the authors shine. Dr. Tanzi is a geneticist
and Dr. Chopra is a philosopher focused on the Unity of Life.

Section TWO -- the practical lifestyle advice -- in my opinion was weak. As far as I know, neither of the authors and currently in
private practice, working with a large number of patients. I found the advice too general and limited. As a clinician, I didn't think they
had the necessary power to match the possibilities that the rest of the book makes available.

Still ... an important work ... and I am glad they wrote it!

56 of 59 people found the following review helpful.
Get the book if you want to improve your body and mind
By Dan
I heard about this book on Conan he had deepak chopra talk about it. I am not someone special by any means i put fuel in trucks for a window company thats my job. But this guy made my brain click if you have a understanding about things a average person wouldn't even think about get this book it might change your life by opening your mind because it makes sense. When i talk to my family about something similar they look at me like your nuts and half retard. But anyways i dont explain myself very well sometimes i sound like i need to go back to school I've been told. So starting on one improvement i need to quit talking about myself. Get the book

27 of 28 people found the following review helpful.
Disappointed
By kristen315
This was a lot of fluff - I am a health care professional, so I do appreciate research studies backing things up, but I felt like there was just too much rambling and not enough solid information here. Yes, probiotics are good, we already know this. I didn't read this expecting to gain some huge new revelation, but I felt like I wasted my money on it. Deepak seems to be recycling his ideas a lot lately and I didn't learn anything new. Meditate, eat well, take a probiotic. There you go, the book in 10 words or less.

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Sabtu, 23 Agustus 2014

[I786.Ebook] Free PDF Te desafio a potenciar tu vida afectiva y sexual/ I Challenge You to Strengthen Your Affective Life and Your Sexuality (Spanish Edition)

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Te desafio a potenciar tu vida afectiva y sexual/ I Challenge You to Strengthen Your Affective Life and Your Sexuality (Spanish Edition)

Book by Carlos Cuauhtemoc Sanchez

  • Sales Rank: #1960906 in Books
  • Brand: Brand: Ediciones Selectas Diamantes
  • Published on: 2007-10-15
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: .60" h x 6.32" w x 9.44" l, .58 pounds
  • Binding: Paperback
  • 191 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

3 of 3 people found the following review helpful.
¡Tremendo libro!
By I. Lopez
Al principio y por el titulo pense que era otra clase de libro, pero al empezar a leerlo me di cuenta que no solamente ayuda a superarse en la vida afectiva y sexual, sino en muchas otras cosas mas. El libro te ayuda a enfrentar los problemas sicologicos que hemos estado guardando en nuestro interior por mucho tiempo. Estoy facinada con el libro y por tantas cosas que pude superar. Gracias Carlos Cuauhtemoc Sanchez, ¡tus libros me encantan!

0 of 0 people found the following review helpful.
Libros que transforman vidas!
By CHINGON
Como todos sus libros, muy buenos mensages de vida.. Viva carlos Cuauhtemoc Sanchez

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Jumat, 22 Agustus 2014

[E185.Ebook] Free Ebook SUCCESS! in Clinical Laboratory Science (4th Edition), by Anna Ciulla, Donald Lehman

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SUCCESS! in Clinical Laboratory Science (4th Edition), by Anna Ciulla, Donald Lehman

Completely updated in a new edition this valuable review book prepares a wide range of laboratory professionals for certification examinations by presenting them with the latest technology and terminology, as well as current test taking formats. Its large number of practice questions, variety of practice modes, and explanations for clarification prepare learner for success on examinations. Comprehensive coverage of laboratory medicine includes clinical chemistry, hematology, hemostasis, immunology, immunohematology, microbiology, uranalysis and body fluids, molecular diagnostics, laboratory calculations, general laboratory principles and safety, laboratory management, education, and computers and laboratory informatics.

  • Sales Rank: #51030 in Books
  • Brand: Ciulla, Anna P./ Lehman, Donald C.
  • Published on: 2009-04-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x 1.70" w x 7.90" l, 4.10 pounds
  • Binding: Paperback
  • 1176 pages

From the Back Cover
Completely updated in a new edition this valuable review book prepares a wide range of laboratory professionals for certification examinations by presenting them with the latest technology and terminology, as well as current test taking formats. Its large number of practice questions, variety of practice modes, and explanations for clarification prepare learner for success on examinations. Comprehensive coverage of laboratory medicine includes clinical chemistry, hematology, hemostasis, immunology, immunohematology, microbiology, uranalysis and body fluids, molecular diagnostics, laboratory calculations, general laboratory principles and safety, laboratory management, education, and computers and laboratory informatics.

About the Author
Ciulla is Associate Professor and Chair Department of Medical Technology, College of Health and Nursing Sciences, University of Delaware, Newark.

Most helpful customer reviews

13 of 13 people found the following review helpful.
Excellent review book for MLS ASCP!
By KunKun
This book contains everything you need to pass ASCP BOC MLS. If you're so tired of clueless ppt slides from lectures and irresponsible instructors, this book gives you an overall coverage of MLS. However, you do need to purchase ASCP BOC book to be familiar with the question style and some knowledge points. Good luck! Remember the pass rate is over 90% nation wide when you're suffering anxiety during MLS BOC.

13 of 13 people found the following review helpful.
Great Study Guide
By AH
This book summarizes all the subjects for the CLS board exam very well. It gives great explanations to the practice questions at the end of each chapter. I purchased the Robert Harr CLS Review and the index cards as well and I feel like SUCCESS! is a combination of both. Instead of a cd it gives an online supplement.

6 of 6 people found the following review helpful.
A must have
By Vanessa Rosen
I used this book along with Robert Harr's Clinical Lab Science Review (3rd edition). I highly recommend purchasing both! These books were the only materials I used, and after studying for 1 month I ended up scoring in the high 600s. I found a lot of similarity between the questions in SUCCESS! and the actual exam, and the review sections were fantastic. I just though Robert Harr's CLS review was a bit more thorough, and the CD was very helpful (it had images, great questions, etc). GET BOTH and you will pass if you put the effort in!

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Jumat, 15 Agustus 2014

[S941.Ebook] Ebook Therapeutic Recreation Program Design: Principles and Procedures 2nd Edition

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Therapeutic Recreation Program Design: Principles and Procedures 2nd Edition

  • Sales Rank: #5540518 in Books
  • Published on: 1984-02-01
  • Binding: Hardcover

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Selasa, 05 Agustus 2014

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Self-Compassion: The Proven Power of Being Kind to Yourself, by Kristin Neff



Self-Compassion: The Proven Power of Being Kind to Yourself, by Kristin Neff

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Self-Compassion: The Proven Power of Being Kind to Yourself, by Kristin Neff

Kristin Neff, Ph.D., says that it’s time to “stop beating yourself up and leave insecurity behind.” Self-Compassion: Stop Beating Yourself Up and Leave Insecurity Behind offers expert advice on how to limit self-criticism and offset its negative effects, enabling you to achieve your highest potential and a more contented, fulfilled life.

More and more, psychologists are turning away from an emphasis on self-esteem and moving toward self-compassion in the treatment of their patients—and Dr. Neff’s extraordinary book offers exercises and action plans for dealing with every emotionally debilitating struggle, be it parenting, weight loss, or any of the numerous trials of everyday living.  

  • Sales Rank: #3805 in Books
  • Published on: 2015-06-23
  • Released on: 2015-06-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .72" w x 5.31" l, .0 pounds
  • Binding: Paperback
  • 320 pages

Review
“Neff’s compassionate tone makes Buddhist principles accessible, and exercises make them applicable in real life.” (Publishers Weekly)

“A portable friend to all readers—especially but not only women—who need to learn that the Golden Rule works only if it’s reversible: We must learn to treat ourselves as well as we wish to treat others.” (Gloria Steinem)

“A beautiful book that helps us all see the way to cure the world, one person at a time, starting with yourself. Read it and start the journey.” (Rosie O’Donnell, talk show host)

“An original and doable blueprint for improving the quality of your life.” (Mihaly Csikszentmihalyi, author of Flow and Creativity)

“Neff’s powerful research and her ability to explain how self-compassion affects our everyday lives makes this book a transformative read.” (BrenĂ© Brown, Ph.D., author of The Gifts of Imperfection)

“This is an important book. Following its advice can free readers from the chains of self-criticism and replace them with the wings of self-encouragement.” (Steven Stosny, Ph.D., author of Love Without Hurt)

“In this deeply personal, highly practical book, Kristin Neff moves the entire study of compassion forward.” (Sharon Salzberg, author of Lovingkindness and Real Happiness)

“Drawing on a powerful blend of Western psychology and Eastern meditative strategies, Kristin Neff offers practical, wise guidance on the path of emotional healing and deep inner transformation.” (Tara Brach, Ph.D., author of Radical Acceptance)

“This book and its courageous and compassionate author will become essential reading for all of us seeking inner peace and true, lasting happiness in our lives. Savor and enjoy!” (Daniel J. Siegel, M.D., author of Mindsight)

“Brilliant! Self-compassion is a revolutionary new idea-a better idea-pioneered by the author, Kristin Neff, with profound implications for how to live our lives.” (Christopher K. Germer, Ph.D., author of The Mindful Path to Self-Compassion)

“Based on state-of-the-art research, Neff provides essential lessons for how to excel personally and professionally through self-compassion.” (Dr. Todd B. Kashdan, author of Curious? and Designing Positive Psychology)

From the Back Cover

The relentless pursuit of high self-esteem has become a virtual religion. Our ultracompetitive culture tells us we need to be constantly above average to feel good about ourselves, but there is always someone more attractive, successful, or intelligent than we are. And even when we do manage to grab hold of high self-esteem for a brief moment, we can't seem to keep it. Our sense of self-worth goes up and down like a Ping-Pong ball, rising and falling in lockstep with our latest success or failure.

Fortunately, there is an alternative to self-esteem that many experts believe is a better and more effective path to happiness: self-compassion. The research of Dr. Kristin Neff and other leading psychologists indicates that people who are compassionate toward their failings and imperfections experience greater well-being than those who repeatedly judge themselves. This book powerfully demonstrates why it's so important to be self-compassionate and give yourself the same caring support you'd give to a good friend.

Using solid empirical research, personal stories, practical exercises, and humor, Dr. Neff—the world's foremost expert on self-compassion—explains how to heal destructive emotional patterns so that you can be healthier, happier, and more effective.

About the Author

Kristin Neff, Ph.D., is an associate professor in human development at the University of Texas at Austin. A pioneer who first established self-compassion as a field of study almost a decade ago, Dr. Neff gives lectures on self-compassion internationally and conducts workshops for those who want to learn more about developing self-compassion.

Most helpful customer reviews

287 of 295 people found the following review helpful.
Nothing less than exceptional !
By Amazon Customer
I usually doubt when someone says that a book, or a concept, is life-changing.

Trust me: THIS ONE IS. At least if you find yourself stuck in some struggle in your life that you feel is possible to be solved but you don't know how. If you feel fear of the consequences of doing something in your life you'll also find here what may be the origin and to heal this fear. This book is about being stronger, emotionally stronger, in a way that I didn't see any other author talk about. The subject of this book, I think, is the root for all the other strenghts we can have as human beings. I think that, without this, we can't be sucessful getting to the other strengths.

I've been lost in a depression for the last 6 years and I had read lots of books from the top authors on psychology, self-motivation, personal efectiveness and on and on. All I found was some strength to keep searching, but nothing EVER touched so exactly on what could be the reason and the cure for the bad emotions I had for all these years.

I'm sure that , for me , this book is one more piece of the puzzle I've been working on since my depression came into my life. But I can assert that it's the most meaningful piece so far. No doubt. Sometimes while reading I found myself avoiding the book because the transformation was being too intense in my point of view, but I noticed my pattern and kept on reading. It really was worth!

I could keep writing here for hours about how now I can see a path, a light, that I couldn't see before on some of the most difficults aspects of my life. Past and present aspects.

I strongly recommend this book to you, to anyone.

I'm from Brazil and I'm a bit sad that we don't have a portuguese version of this book yet, because I could buy at least one copy to every person that I like or love (truly, I would give also to the people that I could have any reason to don't like). If I was a rich guy I would give one of this to every psychologist on the world so that this practices could be used on their pacients alike.

Kristin, thank you for coming with this for the world! Thank you very much! Spread the talk about it as much as you can.

Douglas

13 of 13 people found the following review helpful.
Changed my life more than any other book!!!!
By Miss Dawn
I am an avid reader of self-help and spiritual books. I have read nearly all of the popular and best-sellers. Authors include: John Bradshaw, Scot Peck, Marianne Williamson, Wayne Dyer, Deepak Chopra, Tony Robbins--- to name a few. I am definitely one who is searching and of ALL the hundreds of books I have read, lectures and sermons I have taken in, NONE have touched on the subject of self compassion the way Neff did. What stuck me the most was how she boldly illustrates how the self-esteem movement has failed and why. I think that many of the other authors and gurus still use the language of self esteem and thus their messages of compassion was shrouded, which is why I believe that this book is a MUST READ for anyone who is trapped in the vicious cycle of self-hatred, self-loathing, self-criticism and anything else that we do to ourselves that is less than kind. I am actually taking the time to do the exercises in the book with a journal and my life has CHANGED. This book produced results!!! I am not one to write a review unless it is something like really amazing, and I hope for the day when I can meet Neff in person and honor her for her contribution to my spiritual healing and journey. You will not be disappointed.

2 of 2 people found the following review helpful.
Very cool stuff.
By Brian Johnson
[[VIDEOID:e530d528fe8fb6c74657f6292ecf5061]] “The research that my colleagues and I have conducted over the past decade shows that self-compassion is a powerful way to achieve emotional well-being and contentment in our lives. By giving ourselves unconditional kindness and comfort while embracing the human experience, difficult as it is, we avoid destructive patterns of fear, negativity, and isolation. At the same time, self-compassion fosters positive mind-states such as happiness and optimism. The nurturing quality of self-compassion allows us to flourish, to appreciate the beauty and richness of life, even in hard times. When we soothe our agitated minds with self-compassion, we’re better able to notice what’s right as well as what’s wrong, so that we can orient ourselves toward that which gives us joy. . . .

You can’t always have high self-esteem and your life will continue to be flawed and imperfect—but self-compassion will always be there, waiting for you, a safe haven. In good times and bad, whether you’re on top of the world or at the bottom of the heap, self-compassion will keep you going, helping you move to a better place. It does take work to break the self-criticizing habits of a lifetime, but at the end of the day, you are only being asked to relax, allow life to be as it is, and open your heart to yourself. It’s easier than you might think, and it could change your life.”

~ Kristin Neff from Self-Compassion

I first heard about Kristin Neff and her work from BrenĂ© Brown—who is a huge (!) fan.

And I can see why Brené is such a big fan. Kristin is awesome.

Kristin is one of the world’s leading researchers on self-compassion. In fact, she is the one who first established self-compassion as a field of study almost a decade ago—bringing the Buddhist practice of self-compassion into her labs so the benefits could be empirically validated. Very cool stuff.

The book walks us through the scientific research underpinning the why’s and how’s of cultivating our self-compassion and is packed with theoretical and practical goodness.

Let's explore some of my favorite Big Ideas:

1. Self-Compassion Defined - The three key components.
2. #1. Self-Kindness - Be nice to yourself!
3. #2 Common Humanity - We're all in this together.
4. #3 Mindfulness - Seeing reality clearly.
5. Suffering = Pain x Resistance.

Self-kindness + common humanity + mindfulness does the trick to boost our self-efficacy and boost our shot at achieving our dreams!

See all 302 customer reviews...

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Jumat, 01 Agustus 2014

[B660.Ebook] Fee Download Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations, by Leonard Berry, Kent Seltman

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Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations, by Leonard Berry, Kent Seltman

Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations, by Leonard Berry, Kent Seltman



Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations, by Leonard Berry, Kent Seltman

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Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations, by Leonard Berry, Kent Seltman

Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge - invaluable lessons for managers and service providers of all industries.

Drs. Berry and Seltman had the rare opportunity to study Mayo Clinic's service culture and systems from the inside by conducting personal interviews with leaders, clinicians, staff, and patients, as well as observing hundreds of clinician-patient interactions. The result is a book about how the Clinic's business concept produces stellar clinical results, organizational efficiency, and interpersonal service.

By examining the operating principles that guide every management decision at this legendary healthcare institution, the authors

  • Demonstrate how a great service brand evolves from the core values that nourish and protect it
  • Extrapolate instructive business lessons that apply outside healthcare
  • Illustrate the benefits of pooling talent and encouraging teamwork
  • Relate historical events and perspectives to the present-day Mayo Clinic
  • Share inspiring stories from staff and patients

An innovative analysis of this exemplary institution, Management Lessons from Mayo Clinic presents a proven prescription for creating sustainable service excellence in any organization.

  • Sales Rank: #125868 in Books
  • Brand: Berry, Leonard L./ Seltman, Kent D.
  • Published on: 2008-06-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.09" w x 6.20" l, 1.30 pounds
  • Binding: Hardcover
  • 312 pages

From the Back Cover

Prescriptions for Service Success

“Quite possibly the most important management book to appear in more than a decade…essential reading for the leaders of any type of organization.”-Gerald Zaltman, PhD, author of How Customers Think

“This book reads like a thriller taking you into the heart of a great organization and peeling off, layer by layer, the secrets of creating incomparable performance for your customers and your partners. It should be read by everyone in business.”-Philip Kotler, Ph.D., S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

“A landmark. Through deep study, respectful listening, and eloquent reporting, the authors connect 'service success' to the very core of healthcare's mission and to the very soul of the healthcare workforce.”-Donald M. Berwick, M.D., MPP, president and CEO, Institute for Healthcare Improvement

“This book is an essential read for those managing labor-intensive, highly interactive service businesses, and offers thought provoking guidance to anyone seeking to build a customer-focused culture.”-George Day, Ph.D., Geoffrey T. Boisi Professor and codirector, Mack Center for Technological Innovation, Wharton School, University of Pennsylvania

“Berry and Seltman have now defined a new gold standard for service with their extraordinary assessments of the prestigious Mayo Clinic's service culture and management.”-James D. Rogers, chairman/CEO, Kampgrounds of America Inc.

“An extraordinary book that provides wonderful lessons in how to build and sustain service excellence in any business organization. It also offers superb insights on how unshakable core values can drive a successful culture.”-Stephen W. Brown, Ph.D., Executive Director, Center for Services Leadership, W.P. Carey School of Business, Arizona State University

About the Author

Leonard Berry, PhD, is Distinguished Professor of Marketing, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also Professor of Humanities in Medicine, College of Medicine, Texas A&M Health Science Center. Dr. Berry is the author of several service quality bestsellers and the recipient of the 2007 American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award and the 2008 Paul D. Converse Award.

Kent Seltman, PhD, served as director of marketing at Mayo Clinic from 1992 through 2006. With more than 25 years of experience in healthcare marketing, Dr. Seltman writes and lectures frequently on marketing and branding. He also served as editor of Marketing Health Services, published by the American Marketing Association.

Most helpful customer reviews

30 of 32 people found the following review helpful.
Yawn
By Peter H. Elias
It's not a bad book, but I didn't find it delivered much content. It was more a steady discussion of how cool and successful the Mayo culture is and not much information that would let the reader learn or apply to their own setting. If you want to read a laudatory story of the Mayo enterprise, this is well written and full of anecdotes. If you want to learn how they do it, don't bother with this book. It won't tell you more than you can learn with a search of Google using 'business success platitudes' as your search terms.

20 of 21 people found the following review helpful.
Built to last
By 3rdwaverider
Mayo Clinic is part of the American vernacular, and synonymous with excellence in health care. Did you ever wonder how the organization achieved such remarkable level of awareness inarguable brand associations? In Berry and Seltman's book, you'll learn that it had little to do with promotion, and everything to do with values. Preservation of the values of the Drs. Mayo is baked into the "product" of Mayo Clinic, which, of course, is a service.

If you are in the service industry, then you know that product features are defined by the service experience, and the benefits are determined by customer satisfaction. Both are intangibles.

Mayo Clinic has applied manufacturing process improvement (Six Sigma, LEAN, et al) to healthcare systems to improve the patient experience. For in the end, Mayo's management understands that the patient outcomes define product quality, and patient satisfaction is the promotion.

With all the hoopla today surrounding social media and marketing, an interesting sidebar to this book is the realization that Mayo's brand was built entirely through social networks; patients travel around the world for treatment at the clinic, and return home to tell the tale to friends and family. Quite obviously, the majority of the stories told have been positive. This book helps us to understand why.

10 of 10 people found the following review helpful.
customer service
By Jeffrey Smith
"Management Lessons from Mayo Clinic" explains how one service organization built a brand based on customer service that has lasted more than a century. This book offers examples of customer service that could be applied to the management of any organization.

After reading the book, it is obvious to me that the authors have successfully communicated why Mayo Clinic has become an almost mythical institution. They stated in the beginning that the Clinic culture was based on its core principles and then described how the founders reinforced these principles by example and passed on the culture of value to the subsequent leaders and other employees. They drive home the point of the book and mantra of the clinic: "the needs of the patient come first."

The authors tended to emphasize the positives within the organization while glossing over the negatives. Perhaps you can argue that it was not the purpose of the book to point out the mistakes the Clinic has made. The authors admit that there have been mistakes and problems but didn't give much depth into what the problems actually were. It should be noted that one of the authors had recently retired from 15 years of service to the Clinic and may not be able to offer an objective critical analysis of the Clinic.

The authors mention the time spent in committees but don't really mention anyone complaining about the time lost (page 116). It would be interesting to hear suggestions or even an outright complaint from an employee regarding the time spent in these meetings. Has the Mayo Clinic become so proficient at communication that every employee understands the value of time spent in meetings? Perhaps they have. The authors seem convinced when they make the statement: "We conclude that what is most impressive about Mayo Clinic is how well it has executed its core values and strategies for more than a century. And this is the basis for our conclusion that the people of Mayo Clinic--represent the crucial explanatory variable in the Clinic's sustained excellence. "As Leonard Berry states in an earlier work: Attracting great people is the first rule of execution. Great service companies attract great people to perform the service. It is a simple idea. It is a powerful idea. And it is--for most companies--an elusive idea" (page 255)."

The authors spent 265 pages describing how Mayo Clinic has used the Cycle of Success to develop and maintain a successful business and brand. Mayo Clinic, or rather the employees of Mayo Clinic have created a culture of success to carry the clinic into the future as a leader in not only patient treatment but also in employee treatment.

Although the authors' presentation of the Clinic may be a bit biased to the positive, the book is well-written with many valuable insights into the operation of a successful service organization, and I highly recommend it.

See all 58 customer reviews...

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