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Product Planning Essentials, by Kenneth B. Kahn
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Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.
Changes to the Second Edition
• Addition of two chapters on design and legal considerations.
• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.
• Simplified technical discussions of planning techniques for improved comprehension.
• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
- Sales Rank: #1165608 in Books
- Published on: 2011-03-13
- Original language: English
- Number of items: 1
- Dimensions: 8.75" h x 6.00" w x .50" l, .85 pounds
- Binding: Paperback
- 320 pages
About the Author
Kenneth B. Kahn is a professor of marketing and director of the da Vinci Center for Innovation in Product Design and Development at Virginia Commonwealth University, as well as a nationally recognized scholar and consultant in the field of product development. Kahn was previously at Purdue University as a professor and director of Purdue’s Burton D. Morgan Center for Entrepreneurship. He is the author of Product Planning Essentials and New Product Forecasting: An Applied Approach, and the editor of the PDMA Handbook of New Product Development. He has consulted with and facilitated benchmarking sessions with numerous companies, including Acco Brands, Coca-Cola, ConAgra, Honeywell, John Deere, Lego, Procter & Gamble, and Unilever.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Needed it for my class!
By M. Al-Muntasir
I would say this book is a great read for anyone developing concepts and products for a company. It looks at all aspects of the "pre" and "post" development process, explaining a nice fusion between engineering and business factors that go into it. I needed this book for a class, so I was forced to read it to some degree, yet if you want to understand the process of product development, this book is a great start.
0 of 0 people found the following review helpful.
Satisfied
By Tara A. Eisele
I am satisfied with the textbook that I ordered. The item was as described and came in the mail quickly.I will buy through Amazon again.
0 of 0 people found the following review helpful.
Not the best binding.
By Erin
Graduate class book. Before the semester was over pages starting falling out of the book. Not the best binding.
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